Customer Relationship Management Is Primarily Used by Firms to ________

question 4

Multiple Choice

Customer relationship management is primarily used by firms to ________.

• A) attract new customers
• B) survey profitable customers
• C) retain loyal customers
• D) target infrequent customers

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Definitions:

Vacation

A period of time spent away from home or work for rest, relaxation, or travel.

Need-satisfaction Selling

A sales technique that emphasizes understanding and meeting the specific needs of the client, often leading to tailored solutions.

Stimulus-response Presentation

A method used in various fields such as psychology and marketing to describe how a specific stimulus can lead to a particular response.

Consultative Selling

A need-satisfaction presentation format that focuses on problem identification, where the salesperson serves as an expert on problem recognition and resolution.