Which of the Following Is a True Statement About Customer

question 7

Multiple Choice

Which of the following is a true statement about customer relationship management programs?

• A) CRM programs enable firms to tailor new products to individuals customers.
• B) CRM programs rely primarily on mass market communication systems.
• C) CRM programs benefit consumer marketers more than B2B marketers.
• D) CRM programs use demographic data to track customer loyalty.

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Definitions:

Point A

In the context of graphs or models, a specific point that might denote a specific situation or condition in an analysis or illustration.

Point D

A specific point on a graph or in a dataset, often used in economics to denote either an equilibrium point or a point of interest in a graphical analysis.

Normative Economics

A branch of economics that expresses value judgments about economic fairness or what the economy ought to be like.

Positive Economics

The branch of economics that concerns the description and explanation of economic phenomena.