What Is the Purpose of a Customer Relationship Management Program

question 5

Essay

What is the purpose of a customer relationship management program? How do such systems benefit marketers?

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Definitions:

Outstanding Shares

The cumulative quantity of a company's shares that have been distributed and are currently owned by investors.

Dividend Income

Income received from owning shares in a company, usually distributed from the company's profits.

Growth Rate

The measure of an entity’s growth, expressed in percentage terms, typically calculated for revenue or profit over a specific period.

Transaction Costs

Expenses incurred when buying or selling securities, including commissions, taxes, and other fees.