By Measuring Customer Retention Rates,firms Can Determine Both Behavioral Loyalty

question 10

True/False

By measuring customer retention rates,firms can determine both behavioral loyalty and attitudinal loyalty.

---

Definitions:

Sales

The exchanges of goods or services for money; the action of selling something.

Advertising

The activity or profession of producing advertisements for commercial products or services.

Increase

A rise or growth in quantity, size, strength, or another measure.

Dollars

A unit of currency used in various countries, including the United States, Canada, Australia, and New Zealand.