How Can a Customer Portfolio Help Marketers with Customer Relationship

question 5

Essay

How can a customer portfolio help marketers with customer relationship management? What are the four types of customers identified in a customer portfolio? As a marketer,on which types of customers would you primarily focus?

Analyze the central themes and the importance of dynamic forces in the entrepreneurial process.

Appreciate the role of timing in the entrepreneurial process.

Grasp the concept of threshold in ventures and its relation to overcoming failure.

Describe the base concepts and the importance of sustainability in the Timmons Model.

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Definitions:

Homophobia

The dislike, fear, or prejudice against homosexual individuals, often resulting in discrimination.

Discriminated

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex, affecting opportunities and esteem.

Gays And Lesbians

Individuals who identify as homosexual, being romantically or sexually attracted to people of the same sex.

Adverse Consequences

Negative outcomes or harmful effects resulting from an action or condition.