Which of the Following Will Most Likely Occur If a Firm

question 7

Multiple Choice

Which of the following will most likely occur if a firm shifts from an undifferentiated marketing program to a differentiated marketing program?

• A) decreasing organizational complexity
• B) increasing benefits of scale
• C) decreasing product portfolio
• D) increasing per-unit costs

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Definitions:

Employee Engagement

The level of an employee's psychological investment in their organization, characterized by enthusiasm for work, commitment, and a sense of belonging.

Core Self-Evaluations

A personality trait concept that encompasses an individual’s subconscious, fundamental evaluations about themselves, their own abilities, and their control over their environment.

Employee Engagement

The emotional commitment and involvement employees have towards their organization, positively affecting productivity and retention.

Negative Affectivity

A personality characteristic that involves the predisposition to perceive a wide range of situations as negative or distressing.