What Is the First Step in the Process of Selecting

question 5

Multiple Choice

What is the first step in the process of selecting a target market?

• A) positioning segments in a market portfolio
• B) determining competitive superiority
• C) searching for competitive advantages
• D) evaluating segment attractiveness

---

Definitions:

Intellectual Record

Intellectual record typically refers to documented outcomes of intellectual activities, including writings, inventions, or academic achievements.

Working Memory

is a cognitive system with a limited capacity that is responsible for temporarily holding information available for processing.

Recall

The act of retrieving information or events from memory without having them present in the environment.

Retention

The ability to keep or hold information in mind; the capacity to remember information over time.