La Quinta Sends Surveys to Customers Asking Them to Rate

question 13

Multiple Choice

La Quinta sends surveys to customers asking them to rate attributes of the hotel chain from 1-to-5 where "1" means "very unpleasant" and "5" means "very pleasant." Which tool is La Quinta most likely using for brand positioning?

• A) semantic scales
• B) perceptual maps
• C) customer value maps
• D) positioning statements

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Definitions:

Biological Predispositions

An individual's susceptibility or tendency to develop certain conditions or behaviors based on genetic factors.

Associative Learning

The process by which a connection is made between two stimuli or between a behavior and a response, often leading to a change in behavior.

Aversion

A strong feeling of dislike or disinclination towards something, often used in psychology to refer to a conditioned response to certain stimuli.

Rapid Conditioning

A process by which an organism quickly learns to associate a specific behavior with a particular outcome.