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What Is the Difference Between Quantitative Data and Qualitative Data

question 4

Essay

What is the difference between quantitative data and qualitative data? As a marketer,how should you utilize both types of research?


Definitions:

Total Debt Ratio

This ratio measures the proportion of a company's total debt to its total assets, indicating the extent of leverage and financial risk.

Total Assets

The sum of all current and non-current assets that a company owns, used in evaluating the company's financial strength.

Cash Flow

The total amount of money being transferred into and out of a business, affecting the company's liquidity.

Investment Activities

Financial actions related to the acquisition and disposal of long-term assets and other investments not considered cash equivalents.

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