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According to the text,which brand building element is the most important?
Opportunity Costs
The cost of foregoing the next best alternative when making a decision, representing the benefits an individual, investor, or business misses out on when choosing one alternative over another.
Depreciation
The allocation of the cost of a tangible asset over its useful life, reflecting the decrease in value over time.
Financing Costs
Expenses associated with raising capital for a company's operations or financing investments, such as interest and fees.
Cash Flow Estimates
Projections or forecasts of a company's future financial liquidity over a specific period of time, including incoming and outgoing cash.
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