The Consumer Backlash Caused by the Introduction of New Coke

question 8

Multiple Choice

The consumer backlash caused by the introduction of New Coke indicated that the brand equity of Coca-Cola relied heavily on brand ________.

• A) sponsorships
• B) communities
• C) promotion
• D) heritage

---

Definitions:

Decontextualized

The process of removing text, speech, or any form of data from its original context, which may affect the interpretation of its meaning.

Emotional Impact

The profound effect that an experience or event has on an individual's emotional state and well-being.

Unpredictable

Lacking consistency or regularity, making outcomes or future events difficult to anticipate or forecast.

Aversive Stimuli

Stimuli that an organism seeks to avoid due to their unpleasant nature, often used in conditioning and behavioral studies.