Which of the Following Is NOT a Type of Pricing

question 5

Multiple Choice

Which of the following is NOT a type of pricing objective?

• A) survival
• B) elasticity
• C) market skimming
• D) product positioning

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Definitions:

Product Line Extensions

Introducing additional items in the same product category under the same brand name, often to target a new segment.

MultiBranding

A marketing strategy where a company markets multiple brands in the same product category or sector.

Brand Licensing

The authorization by the licensor to allow a licensee to use a brand's name, logo, or product for a specified period against a fee.

Private Branding

A strategy where products are manufactured and offered under the retailer's brand name rather than that of the manufacturer.