Which Major Type of Advertising Is Used to Communicate a Message

question 15

Multiple Choice

Which major type of advertising is used to communicate a message on behalf of some good cause,such as stopping drug abuse,and is usually created by advertising professionals free of charge with the necessary time and space often donated by the media?

• A)cause
• B)brand
• C)direct-response
• D)business-to-business
• E)public service

---

Definitions:

Prefrontal Cortex

The part of the brain located at the front of the frontal lobes, involved in complex behaviors such as decision making, planning, and moderating social behavior.

Memory Attribute

Characteristics or features of memory, such as duration, capacity, and encoding processes, that differentiate various types of memory.

Affective Memory Attributes

Characteristics of memories that are associated with emotions, influencing how memories are processed and recalled.

Distinctiveness

The quality of being notably different or unique, often used in the context of stimuli in psychology to describe how easily an item stands out from others, facilitating learning and memory.