Refer to the Passage Below to Answer the Following Questions

question 20

Multiple Choice

Refer to the passage below to answer the following questions.
Polo Ralph Lauren manufactures and sells high-quality,expensive brands of clothing as well as accessories,cosmetics,and home products.The company maintains complete control over the brand image and all of the functions necessary to develop,execute,and deliver advertising.Polo appeals to consumers' lifestyle aspirations.Its products are of high quality and better than most competitors' offerings.The objective in the company's advertising is to convey this image and the fashion statement it makes.
-When Polo Ralph Lauren advertises in fashion magazines,it focuses on the company's brand identity and image by merely showcasing a beautiful,well-dressed person without giving any information at all except the brand name.What type of advertising is this?

• A)institutional advertising
• B)direct-response advertising
• C)brand advertising
• D)business-to-business advertising
• E)indirect advertising

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Definitions:

Mental Disabilities

A range of conditions that affect mood, thinking, and behavior, potentially impacting an individual's ability to function in various aspects of life.

Physical Disabilities

Conditions that limit an individual's physical functioning, mobility, dexterity, or stamina, often requiring adaptation of living or working environments.

Pardoned Conviction

A legal decision where a convict is officially forgiven for their crime and relieved from the consequences of their legal conviction.

Criminal Conviction

A formal declaration that someone is guilty of a criminal offense, typically following a trial or plead of guilt.