Which of the Following Is NOT a Desirable Quality for a Brand

question 77

Multiple Choice

Which of the following is NOT a desirable quality for a brand name?

• A)It should suggest something about the product's benefits and qualities.
• B)It should be easy to pronounce,recognize,and remember.
• C)The brand should be a long word to get attention.
• D)The name should translate easily into foreign languages.
• E)It should be distinctive.

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Definitions:

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including materials and labor costs.

Cash Collections

The process of gathering all cash receipts and payments, including those from customers and operational activities, within a particular period.

Merchandise Inventories

Merchandise Inventories consist of goods purchased and held for resale by retail or wholesale businesses, representing a critical component of current assets on the balance sheet.

Sales Budget

An estimate of expected sales revenue for a particular period, forming the basis of a company's revenue planning.