Bold,fun,exciting,and Daring Are All Examples of ________

question 57

Multiple Choice

Bold,fun,exciting,and daring are all examples of ________.

• A)brand promises
• B)brand positions
• C)brand personalities
• D)brand equities
• E)brand value

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Definitions:

Rewards and Costs

In social exchange theory, the benefits gained and the burdens or obligations faced in interpersonal relationships.

Social Exchange Theory

A theoretical framework that suggests social behavior is a result of an exchange process to maximize benefits and minimize costs.

Reciprocal Liking

Liking those who show that they like you.

Relationship

A connection, association, or involvement between two or more individuals.