________ Is the Intangible Value of the Brand Based on the Relationships

question 24

Multiple Choice

________ is the intangible value of the brand based on the relationships with its stakeholders,as well as intellectual property.

• A)Brand position
• B)Brand parity
• C)Brand image
• D)Brand identity
• E)Brand equity

---

Definitions:

Pearson Correlation

A statistical coefficient expressing the degree of linear relationship between two variables, measured on a scale from -1 to 1.

Ranking Data

A method of organizing data by assigning an ordinal or rank order to different values based on their size or importance.

Sample Spearman

Sample Spearman refers to the computation of Spearman's rank correlation coefficient on a sample data set to assess the monotonic relationship between two variables.

Rank Coefficient

A statistical measure that evaluates the strength and direction of a relationship between two ranked variables.