An Ad in a Professional Journal Targeted to an Audience

question 119

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Crest toothpaste was using ________.

• A)personal selling
• B)direct marketing
• C)a push strategy
• D)a pull strategy
• E)public relations

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Definitions:

Performance

is the act of carrying out or accomplishing an action, task, or function effectively.

Person-job Matching

The process of aligning an individual's skills, experiences, and attributes with the requirements of a job to ensure optimal performance and satisfaction.

Inventory Control

The supervision over the supply, storage, distribution, and recording of materials to maintain quantities adequate for current needs without excessive oversupply or loss.

Organizational Behavior

The study of individual and group dynamics within organizational settings, focusing on how people interact and behave in work environments.