Harpo Enterprises Maintains OWN (The Oprah Winfrey Network),a Website,and O

question 37

Multiple Choice

Harpo Enterprises maintains OWN (the Oprah Winfrey Network) ,a website,and O magazine.Because Harpo Enterprises practices integrated marketing communications,these different brand contacts all maintain ________ in design and tone.

• A) variety
• B) feedback
• C) consistency
• D) creativity
• E) convenience

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Definitions:

Opening Price

The price at which a security first trades upon the opening of an exchange on a given trading day.

Ticker

An information transmission machine that has been replaced by electronic scrolling, which uses symbols to provide up-to-date information during the trading day.

Shares of XYZ

Refers to units of equity ownership in a corporation named XYZ, representing a fraction of the corporation's total capital.

Corporate Bond

A loan to a corporation; the corporation agrees to pay the bondholder back with interest, much like a bank pays a customer with money on deposit.