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Why Is It Important for a Brand Promise to Be

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Essay

Why is it important for a brand promise to be simple and honest?


Definitions:

Cultural Intelligence

The ability to adapt, adjust, and work well across cultures.

Sustainable Development

The use of environmental resources to support society’s needs today, while also preserving and protecting them for use by future generations.

Technology Transfer

The process of sharing or disseminating technology between different organizations, or within parts of the same organization.

Host Countries

Nations that welcome foreign entities, such as businesses, tourists, or immigrants, to reside, operate or participate in local activities.

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