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How do marketing managers use ROI?
Control Theory
a theory in sociology that suggests people's relationships, commitments, values, and beliefs encourage them not to break the law.
Animalistic Impulses
Innate, primitive behaviors or urges that are driven by basic physiological or survival needs.
Merton's Theory
A sociological perspective that elaborates on the causes of deviant behavior, focusing on the disparity between societal goals and the means to achieve them; synonymous with Anomie-Strain Theory but with a specific focus on the work of Robert K. Merton.
Hippie Counter-Culture
A youth movement of the 1960s, characterized by a rejection of conventional social norms in favor of peace, love, and personal freedom.
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