Refer to the Passage Below to Answer the Following Questions

question 147

Essay

Refer to the passage below to answer the following questions.
Gore-Tex is a revolutionary material that is used in several types of outer- and athletic-wear that can keep consumers warm and dry in the winter but also cool in the summer.It is lighter and stronger than other types of materials,such as wool or cotton,and costs more.However,many consumers of these products were not aware of the advantages of Gore-Tex when comparing products and were put off by the very high price.To change this,Gore-Tex hired an advertising agency to assist in creating a special meaning for the brand and to communicate the advantages to end-user consumers.Gore-Tex also worked with the manufacturers of the products into which Gore-Tex was incorporated to encourage them to call attention to the fact that Gore-Tex is used in their products.
-Which key concept in marketing is illustrated by Gore-Tex's desire to create a special meaning for it,and how can advertising help accomplish this?

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Definitions:

Legal Bound

Being officially restrained by law or legally obliged to perform or refrain from performing certain actions.

Presumptions

Assumed facts or principles that are taken as true until disproven, often used in legal contexts.

Intent

The determination or resolve to perform a particular act, often playing a significant role in determining the outcome of legal actions.

Statute of Frauds

A legal principle that requires certain types of contracts to be written and signed to be legally enforceable, such as contracts for the sale of real estate.