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The cognition component of a consumer's response would typically be more influential than the affective component for purchases such as scented candles,bath salts,and luxurious towels.
Change Agents
Individuals or entities that act as catalysts for change within an organization or community, often aiming to improve processes, behaviors, or outcomes.
External Consultants
Experts hired from outside an organization to provide specialized knowledge, skills, or advice in specific areas.
Incentive Pay Systems
Compensation strategies used by organizations to motivate and reward employees beyond their regular salaries based on performance criteria.
Customer Focus
A strategic approach by businesses that prioritize the interests, needs, and satisfaction of customers in their planning, product development, and service delivery.
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