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Beautiful actresses appear in frequently repeated ads testifying to the quality of a brand of hair coloring products.This is an application of which the following?
Dow Chemical Canada
A subsidiary of The Dow Chemical Company, operating in Canada and focused on the manufacture and supply of chemical products.
Strategic Plan
An organized procedure for forecasting a preferred future, and turning this forecast into wide-ranging goals or objectives, followed by a plan of action to accomplish them.
Service-Quality Dimension
Aspects that customers use to evaluate the performance and quality of a service, including reliability, responsiveness, assurance, empathy, and tangibles.
Tangibles
Physical items or properties that can be seen, touched, and measured, as opposed to intangible assets like patents or copyrights.
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