Refer to the Passage Below to Answer the Following Questions

question 11

Multiple Choice

Refer to the passage below to answer the following questions.
Just For Me is a line of hair care products for pre-teenage girls, that is, girls between the ages of eight and twelve. This is the age in which young girls start to care about their looks and want to make their own decisions regarding their grooming. The manufacturer of this brand decided to use television advertising to inform and persuade girls about this line of products.
-Taylor Swift,a singer and actress popular with the target market,appears in the commercial claiming the benefits of the product.Swift is well liked,respected,and believable to this target market.The ads are very successful.What is the most likely reason for the success of this campaign?

• A) The target market needed this product.
• B) The use of Taylor Swift led to cognitive learning in members of the target market.
• C) Taylor Swift was a credible source to deliver this message to this target audience.
• D) The use of Taylor Swift was a successful bandwagon appeal.
• E) This was a high-involvement product.

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Definitions:

Multiple Rates

In finance, often refers to situations where different interest rates apply to different portions of a financial transaction or investment period.

Single Project

A single project refers to a distinct, individualized undertaking that has a specific objective, timeline, and resource allocation, often within a broader organizational or business strategy.

Internal Rate of Return

An analytical tool in finance that determines the profit potential of investments by calculating the return rate at which the total cash flows from a specific project's net present value becomes zero.

Independent Projects

In finance, projects that do not affect each other's cash flows and can be pursued simultaneously without financial interference.