Refer to the Scenario Below to Answer the Following Questions

question 136

Essay

Refer to the scenario below to answer the following questions.
Oust, a brand of air freshener, advertises how its product will get the odor out, not merely cover it up. The advertisement provides facts, information, and an explanation of how Oust can kill bacteria in the air that cause odors.
-Mary was extremely satisfied with the product after she tried it,so she purchased the product again.She even told her mother and sister about the benefits of Oust and convinced them to try the brand as well.What component of persuasion does this represent,and why do marketers want to attain this level of persuasion?

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Definitions:

Plato

An ancient Greek philosopher, student of Socrates and teacher of Aristotle, known for his profound influence on Western thought, particularly in the fields of ethics, metaphysics, and political theory.

Nature

The phenomena of the physical world collectively, including plants, animals, the landscape, and other features and products of the earth, as opposed to humans or human creations.

Nurture

The influence of environmental factors and experiences on an individual's development, as opposed to genetic influences.

Intelligence

Mental quality consisting of the ability to learn from experience, solve problems, and use knowledge to adapt to new situations.