Using the Facets Model of Effects,what Is the First Effect

question 120

Multiple Choice

Using the Facets Model of Effects,what is the first effect an advertising message must have if it is to be effective?

• A)cognition
• B)affect
• C)perception
• D)association
• E)persuasion

---

Definitions:

Hinting

The act of subtly suggesting or indicating something without explicitly stating it.

Impossible Figures

Optical illusions or drawings that create a perceptual paradox, appearing feasible at first glance but are impossible to exist in three-dimensional space.

Modern Artist

An artist belonging to the period from the late 19th century through the mid-20th century characterized by a departure from traditional styles and the exploration of new forms of expression.

Pablo Picasso

A Spanish painter, sculptor, printmaker, and ceramicist, one of the most influential artists of the 20th century.