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The Most Common and Long-Standing Explanation of Advertising Effects Is

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The most common and long-standing explanation of advertising effects is referred to as AIDA,which stands for attitude,interest,decision,and action.


Definitions:

CHRA Legislation

Refers to laws and regulations, typically at the Canadian federal level, governed by the Canadian Human Rights Act, which prohibits discrimination in employment and various other areas.

Equity

The concept of fairness and justice within the context of employment, finance, and legal systems, ensuring equal opportunities and treatment.

Federal Contractors Program

A set of regulations and requirements that apply to companies doing business with the federal government, often related to employment practices.

Employment Equity Plan

A strategic approach aimed at improving workforce representation and creating equitable opportunities for all employees, specifically focusing on eliminating barriers faced by designated groups.

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