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The Cognition Component of a Consumer's Response Would Typically Be

question 40

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The cognition component of a consumer's response would typically be more influential than the affective component for purchases such as scented candles,bath salts,and luxurious towels.


Definitions:

Learned Behaviors

Actions or reactions acquired through observation, experience, or teaching, rather than being inborn or instinctive.

Self-Efficacy

An individual’s confidence to perform a specific behavior.

Specific Behavior

Specific behavior refers to a particular action or pattern of actions observed in an individual or group, often focused on for assessment or change.

Confidence

A belief in one's abilities or qualities, often leading to a sense of assurance or self-assurance.

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