In an Advertisement for a Local Carpet Retailer,a Well-Known Radio

question 146

Multiple Choice

In an advertisement for a local carpet retailer,a well-known radio personality explains how the company solved his problem of replacing his old carpet.Toward what part of the consumer decision process was this ad aimed?

• A) evaluation of alternatives
• B) purchase decision
• C) need recognition
• D) brand loyalty
• E) postpurchase evaluation

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Definitions:

Pleas

Requests or appeals made with urgency or emotion, often in a legal context or seeking mercy or help.

Sonia Sotomayor

An Associate Justice of the Supreme Court of the United States, appointed in 2009, and the first Hispanic and Latina member of the Court.

Hispanic

A term used to describe people or cultures connected to Spain or Spanish-speaking countries, especially those countries in Latin America.

Supreme Court

The highest federal court in the United States, which has ultimate appellate jurisdiction over all federal and state court cases that involve a point of constitutional or federal law.