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Explain How the VALS System Categorizes Consumers

question 59

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Explain how the VALS system categorizes consumers.


Definitions:

Critical Thought

The rigorous method of thoughtfully and adeptly conceptualizing, applying, analyzing, synthesizing, and assessing information through intellectual discipline.

Traditional Western Thought

Philosophical, scientific, and cultural ideas and principles that originated in the Western world, often emphasizing rationality and empirical evidence.

Ability To Reason

The capacity to think logically, understand principles, and solve problems.

Science

The use of reason to move from observable, measurable facts to hypotheses to testable explanations for those facts.

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