________ Is the Consumer Decision-Making Stage in Which Brand Communication

question 82

Multiple Choice

________ is the consumer decision-making stage in which brand communication helps sort out products on the basis of tangible and intangible features.

• A)Need recognition
• B)Information search
• C)Evaluation of alternatives
• D)Risk perception
• E)Adoption rate

---

Definitions:

Self-Serving Bias

The common tendency to attribute our successes to personal characteristics and our failures to factors beyond our control.

Fundamental Attribution Error

The tendency to attribute others' behavior to their character or disposition rather than to external factors.

Just-World Hypothesis

The belief that people get what they deserve and deserve what they get, which often underlies the assumption that the world is fair and justice is served.

Validity Effect

The tendency to believe that information is correct or valid simply because it has been repeated multiple times.