Subsegments of a More General Market Segment Are Known as ________

question 61

Multiple Choice

Subsegments of a more general market segment are known as ________ markets and are defined by individuals with some distinctive interest or attitude,such as being ecologically minded consumers.

• A)behavioral
• B)niche
• C)cultural
• D)generational
• E)social

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Definitions:

Acquisition

The purchase of one company by another.

Economies Of Scale

The cost advantage that arises with increased output of a product, as the fixed costs are spread out over more units of production.

Merger

The combination of two or more companies into a single entity, often with the goal of increasing market share, reducing costs, or gaining access to new markets or technologies.

Hard Objectives

Specific, quantifiable, and often financial goals that an organization aims to achieve.