Which of the Following Is NOT an Approach to Segmenting

question 79

Multiple Choice

Which of the following is NOT an approach to segmenting consumer markets?

• A)demographic segmentation
• B)geographic segmentation
• C)psychographic segmentation
• D)behavioral segmentation
• E)brand segmentation

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Definitions:

American Psychiatric Association

A major professional organization of psychiatrists in the United States, focused on mental health advocacy and education.

Environmental Force

External factors such as social, economic, technological, competitive, and regulatory conditions that affect an organization's ability to operate effectively.

Communicate

To convey information or express thoughts and ideas clearly to someone else through speech, writing, or other forms of media.

Exchange

The act of giving one thing and receiving another in return, especially in terms of goods, services, or monetary currency.