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________ are professional researchers hired by advertisers to identify trends that may affect consumer behavior.
Innovation
The creation or introduction of something new, such as a product, service, process, or idea, that adds value or solves a problem.
Product-Development Capabilities
The ability of a company to develop new products or improve existing ones, often determining its competitive edge in the market.
Metrics
Quantitative measures used to track performance, productivity, or other relevant data.
Marketing Technologies
Technologies and software tools that assist in optimizing marketing processes, personalizing customer experiences, and analyzing marketing performance data.
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