Name and Describe Four Social and Cultural Influences on Consumer

question 9

Essay

Name and describe four social and cultural influences on consumer decisions.Why are they important for advertisers?

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Definitions:

Depreciated

A decrease in the value of an asset over time due to wear and tear, age, or obsolescence.

International Value

The worth of a product or service recognized across different countries and cultures, often influencing its global marketability and pricing.

Real Interest Rates

The interest rate adjusted for inflation, representing the true cost of borrowing and the real yield to investors.

U.S. Dollar

The official currency of the United States, often used as the global standard for financial transactions.