Old Navy's "SuperModelquins" Campaign Features Mock Supermodels with Celebrity-Worthy Stories

question 67

Multiple Choice

Old Navy's "SuperModelquins" campaign features mock supermodels with celebrity-worthy stories that are featured on TV and the Web.They've been featured in a flyer patterned after a celebrity magazine,have attended high-profile events,and have a presence on Twitter.What type of influence on consumer decision making is this campaign attempting?

• A) psychological
• B) cultural
• C) cognitive
• D) benefits
• E) demographic

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Definitions:

Responsible Company

A business entity that conducts its operations in an ethical, socially responsible manner, considering its impact on the environment, society, and economy.

First Law

Typically refers to a primary or foundational principle within scientific disciplines, such as Newton's First Law of Motion in physics, though the term needs specific context to define accurately.

Gift Exchange

A strong tradition in many cultures, in which giving gifts creates a future obligation to the receiver; it can also be a rite of passage into an inner circle.

Sense Of Obligation

A feeling of duty or responsibility that motivates individuals to act in certain ways, often driven by moral, societal, or personal standards.