Max Is Trying to Get into a Fraternity in College

question 125

Multiple Choice

Max is trying to get into a fraternity in college.Because he wants to be accepted by this group,he notices the brands of clothes they all seem to wear and the types of beer they drink at parties,and he does the same.Actually,he doesn't even like beer,but that seems to be what is expected of people in this fraternity.What influence does this fraternity represent with respect to Max's consumption behavior?

• A) culture
• B) social class
• C) reference group
• D) family
• E) trend spotting

Recognize the importance of media richness in organizational communication.

Identify and analyze communication barriers due to cultural differences.

Understand the concept and applications of emotional contagion in the workplace.

Assess the trade-offs in workspace design for optimal communication.

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Definitions:

Psychoanalysis

A therapeutic approach that seeks to explore unconscious motives and conflicts as determinants of behavior.

Conscious

Conscious refers to the state of being awake and aware of one’s surroundings, thoughts, feelings, and existence.

Unconscious

The part of the mind that is not currently in focal awareness, hosting thoughts, memories, and desires that are not easily accessible but influence behavior and emotions.

Psychoanalyst

A therapist who practices psychoanalysis, a method of psychotherapy originating from the theories of Sigmund Freud, focusing on unconscious processes influencing behavior.