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Which Segmentation Variables Is Pepsi Using When It Narrows Its

question 103

Essay

Which segmentation variables is Pepsi using when it narrows its marketing efforts for regular Pepsi-Cola to "soda drinkers younger than 25,Latinos,African-Americans,and sports fans"?


Definitions:

Min/Max Function

A mathematical function that identifies the minimum or maximum value within a particular set of data or input.

Same Income

A scenario in which two or more entities earn or receive an identical amount of money.

Same Prices

A condition where two or more goods or services are sold at identical price points.

Consumption Bundle

A collection of goods or services that a consumer selects for purchase, representing a combination of different items that provide utility.

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