________ Identifies People Who Are in the Market for a Product

question 26

Multiple Choice

________ identifies people who are in the market for a product in terms of their characteristics,attitudes,interests,and motivations.

• A) Advertising research
• B) Market research
• C) Consumer research
• D) Strategic research
• E) Copy research

---

Definitions:

Psychology

The scientific study of the mind and behavior, examining how individuals think, feel, and act both as individuals and within groups.

Structuralism

Structuralism is a theoretical paradigm in psychology and other social sciences that emphasizes the analysis of underlying structures in cultural products, human thought, and behavior.

Components of Taste

The five recognized basic tastes perceived by taste receptors: sweet, sour, salty, bitter, and umami.

Psychology

The scientific study of the mind and behavior, exploring how humans and animals interact with their environments.