________ Is Formal Research,such as Surveys,in-Depth Interviews,observational Methods,focus Groups,and All

question 122

Multiple Choice

________ is formal research,such as surveys,in-depth interviews,observational methods,focus groups,and all types of primary and secondary data used by the marketing department to develop a marketing plan and,ultimately,provide information for an advertising plan.

• A) Marketing research
• B) Media research
• C) Consumer insight research
• D) Semiotic analysis
• E) Concept testing

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