What Does Karl Weiss Mean When He Advises Marketers to "Triangulate

question 9

Multiple Choice

What does Karl Weiss mean when he advises marketers to "triangulate" research methods?

• A) Do each survey three different times.
• B) Repeat the same research with at least three different populations.
• C) Have at least three experts interpret the data.
• D) Use a number of research methods to investigate a research question.
• E) Use primary research before collecting secondary research.

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Definitions:

GAAP

Generally Accepted Accounting Principles, a set of accounting standards and procedures used in the U.S. to govern financial reporting and ensure consistency.

Accounting Standards

Rules and guidelines used in the preparation and presentation of financial statements to ensure accuracy, completeness, and consistency.

Asset

Anything of value owned by a company.