Which of the Following Is LEAST Likely to Be a Benefit

question 143

Multiple Choice

Which of the following is LEAST likely to be a benefit of conducting marketing research?

• A)assessing market potential and market share
• B)understanding customer satisfaction and purchase behavior
• C)measuring the effectiveness of accounting practices
• D)measuring the effectiveness of promotion activities
• E)understanding customer motivation

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Definitions:

Social Responsibility

The obligation of individuals, organizations, or businesses to act for the benefit of society at large.

Community

A group of people living in the same place or having a particular characteristic in common, or a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.

Marketing Ethics

Principles and standards that define acceptable conduct in the marketing of goods and services.

Societal Issues

Refers to the challenges and problems that affect a large number of individuals within a society, impacting their well-being and social functioning.