The Principle in Repositioning Is to Move Ahead While at the Same

question 19

Multiple Choice

The principle in repositioning is to move ahead while at the same time maintaining the same ________.

• A) brand image
• B) brand position
• C) value position
• D) usage
• E) brand essence

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Definitions:

Sensory Adaptation

The method through which sensory receptors decrease in sensitivity to unchanging stimuli as time progresses.

Synaesthesia

A perceptual condition in which stimulation of one sensory pathway leads to automatic, involuntary experiences in a second sensory pathway.

Subliminal Perception

The operation of sensory systems in handling information without the individual's conscious recognition.

Just-noticeable Difference

The smallest change in the intensity of a stimulus that can be detected by a sensory system, also known as the difference threshold.