Which of the Following Refers to the Overall Direction of a Marcom

question 141

Multiple Choice

Which of the following refers to the overall direction of a marcom plan?

• A)brand position
• B)communication objective
• C)brand communication strategy
• D)Big Idea
• E)consumer insight

Comprehend the process and significance of organizational socialization.

Recognize the importance of organizational culture and how it is fostered.

Distinguish between various organizational effectiveness measures and outcomes.

Understand the role of technology and globalization in shaping organizational trends.

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Definitions:

Gestalt Principle

A theory in psychology that proposes the human brain sees objects as whole forms rather than as a collection of individual parts.

Bottom-Up Processing

A way of processing information in which the system builds up to a complete perception starting from individual pieces of sensory information.

Convergence

The act of coming together or the degree to which two or more things approach being similar or consistent.

Perceptual Cues

External hints or signals that can be perceived by the senses, used to identify or infer information about the environment.