Which of the Following Demographic Groups Gets the Most Attention

question 82

Multiple Choice

Which of the following demographic groups gets the most attention from advertisers?

• A)12-to-18-year-olds
• B)18-to-34-year-olds
• C)25-to-40-year-olds
• D)35-to-55-year-olds
• E)56-to-80-year-olds

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Definitions:

Projective Test

A psychological assessment tool in which a subject's response to ambiguous stimuli, such as pictures or patterns, is interpreted to uncover unconscious desires, thoughts, or emotions.

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Validity Scales

Psychometric tools designed to determine the truthfulness or consistency of responses in psychological tests.

Minnesota Multiphasic Personality Inventory

A widely used psychological test that assesses personality traits and psychopathology.