A Brand Is Sometimes Defined as A(n)________ Because It Establishes

question 115

Multiple Choice

A brand is sometimes defined as a(n) ________ because it establishes an expectation based on familiarity,consistency,and predictability.

• A)image
• B)position
• C)promise
• D)association
• E)personality

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Definitions:

Whistleblowing

The act of exposing wrongful, unethical, or illegal activities within an organization to those in authority or the general public.

Goodwill

An intangible asset reflecting the value of a business above its tangible assets and liabilities, often associated with its brand, customer base, and reputation.

Sense of Ownership

The psychological state or feeling whereby an individual identifies with or feels a possessive connection to an object or property.

Sense of Satisfaction

The feeling of contentment or fulfillment that comes from achieving or accomplishing something.