Which Component of a Communication Brief Provides the Reason to Believe

question 33

Multiple Choice

Which component of a communication brief provides the reason to believe the proposition?

• A)brand position
• B)support
• C)creative direction
• D)brand imperative
• E)proposition or selling idea

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Definitions:

Online Consumers

Consumers engaging in the purchase of goods or services through the internet.

General Population

A term defining the total number of individuals or entities in a specified area or group, usually used in the context of demographic studies and marketing.

Sustainable Relationships

Long-term associations between individuals or organizations that are built on mutual respect, cooperation, and shared values, leading to enduring benefits for all parties involved.

Customer Interaction

The communication and engagements between a business and its customers, encompassing a wide range of touchpoints.