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A Formal Method of Evaluating the Effectiveness of an Ad,either

question 26

True/False

A formal method of evaluating the effectiveness of an ad,either in draft form or after it has been used,is called copy testing.


Definitions:

Discrimination

Unfair treatment of individuals based on their race, gender, age, or other characteristics rather than their merits.

Verbal Expression

The act of conveying thoughts, feelings, or ideas through spoken words or language.

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.

Linguistic Style

The distinctive way in which an individual uses language, including choice of words, tone, and syntax, reflecting their personality or cultural background.

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