Which of the Following Is Prepared by the Account Planner

question 2

Multiple Choice

Which of the following is prepared by the account planner to summarize the basic marketing and advertising strategy?

• A)creative brief
• B)positioning statement
• C)message objective
• D)unique selling proposition
• E)perceptual map

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Definitions:

Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting cognitions (thoughts, beliefs, attitudes).

Conformity

The act of aligning one's attitudes, beliefs, or behaviors to match those of a group or social norm.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort from holding two or more contradictory beliefs, ideas, or values simultaneously.

Conflicting Behaviors

Actions or responses that are contradictory or opposed to one another, often causing confusion or internal conflict.